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The company, originally known in Italy as ("Prada Brothers"), was founded in
1913 by Mario Prada in Milan. In 1978, Mario's granddaughter Miuccia Prada
inherited what was still a leather goods business from her mother, and led the
company's expansion into couture.Prada's first prêt-à-porter, or
"ready-to-wear" collection was designed by Miuccia Prada in the autumn/winter
season of 1989.
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